The official tourism brand for Bury St Edmunds
Bury St Edmunds and Beyond is the official tourism brand for Bury St Edmunds and part of Our Bury St Edmunds BID. The brand was developed in 2017 to promote Bury St Edmunds and the surrounding area as a visitor destination with the aim of increasing overnight stays.
Our founding Destination Partners include: West Suffolk Council, Bury St Edmunds Town Council, Our Bury St Edmunds BID, St Edmundsbury Cathedral, Greene King, National Trust, Bury in Bloom, and Gough Hotels.
Through digital marketing using a combination of fresh, new and engaging content, social and PR, both paid for and earned, plus campaigns, we drive visitors to the website, the official tourism website for the area, as a one-stop-shop resource to research their next trip.
The launch of Bury St Edmunds and Beyond in 2017
Marketing Bury St Edmunds as a Visitor Destination
We work closely with the county's marketing organisation and brand Visit Suffolk and the regional body Visit East of England (which in turn works with Visit England and Visit Britain) to make the most of marketing opportunities to promote the Bury St Edmunds and Beyond area.
Plus we work to cross promote our area with our counterparts in Suffolk and beyond.
As well as marketing, we keep our tourism members regularly updated with the latest industry news and initiatives which they can use to promote their business to tourists.
Tourism benefits the local economy
The Bury St Edmunds’ tourism economy is worth more than £53.6million and supports over 1,000 jobs.
Since Bury St Edmunds and Beyond started in 2017, the value of tourism to the local economy has risen by £6.3million. The number of trips increased by 17% and total visitor spend (overnight and day) increased by 13.3%! Plus there has been an additional £10million of investment into local hotels with hoteliers confident in a growing sector.
Latest figures from the town’s tourism brand Bury St Edmunds and Beyond, show half a million people a year now visit the Bury St Edmunds and Beyond website to plan their next trip with 1.2million page views.
Local Tourism in the News
Tourists turn to inland Suffolk as coast books up - East Anglian Daily Times
Delight as Abbey Gardens named as one of England's top 5 attractions - East Anglian Daily
2019 was bumper year for Bury St Edmunds tourism - East Anglian Daily Times
'Tourism is booming' – hotels invest £10m in town to keep up with growing demand - East Anglian Daily Times
Why Bury St Edmunds is growing in popularity as a place to visit - East Anglian Daily Times
‘Bury St Edmunds and Beyond’ launches to promote tourism to town - Bury Free Press
To contact Bury St Edmunds and Beyond email firstname.lastname@example.org
Bury St Edmunds and Beyond is managed by Brand and Marketing Manager Sue Warren.
If you a tourism business interested in joining us as a member please email email@example.com
If you are a visitor looking for further information to plan your next visit to Bury St Edmunds and Beyond please visit our Visitor Services page.
Brand and Marketing Manager Sue Warren