The town’s destination marketing organisation commissioned the design and installation of photo boards in the station subway between platforms.
Visitors arriving to Bury St Edmunds by train, will now know just how close they are to vibrant attractions such as the Abbey Gardens.
In addition to the photo boards, designed and produced by Coastline Graphics, Bury St Edmunds and Beyond has also worked with Greater Anglia to enable their free visitor guides and Our Bury St Edmunds BID free town maps to be available in the station lobby in easy to access stands.
The photo boards give a taste of the attractions, just a short walk away, and featured the Abbey Gardens and ruins, the Dame Elisabeth Frink statue of St Edmund in the Great Churchyard, St Edmundsbury Cathedral, Theatre Royal Bury St Edmunds, shopping in Abbeygate Street, the arc shopping centre, Moyse’s Hall Museum and The Apex.
Melanie Lesser, Chair of Bury St Edmunds and Beyond, said: “These wonderful vibrant photo boards will give a real welcome to Bury St Edmunds and let visitors know just how close they are to the town centre and our attractions.
“Plus giving the details of the Bury St Edmunds and Beyond website for visitors to get more information on what’s on, things to do, places to stay, offers and much more.”
Martin Moran, Greater Anglia’s commercial director, said: “We’re happy to support Bury St Edmunds and Beyond in this venture. The photo boards look great – really brightening up our station. We have all brand new trains on the Bury St Edmunds line, which are longer, greener and with all the mod cons a 21st Century train passenger expects. The train station is a short walk away from many of the attractions that Bury St Edmunds has to offer as brilliantly highlighted by these boards. We look forward to working with Bury St Edmunds and Beyond on future projects to attract visitors to the town by train.”
Bury St Edmunds and Beyond, a Destination Marketing Organisation (DMO) promotes the town through marketing campaigns, fresh and engaging content, social media, and PR to drive visitors to its website http://www.burystedmundsandbeyond.co.uk to showcase all that Bury St Edmunds and surrounding area has to offer.
The DMO is funded by West Suffolk Council, Bury St Edmunds Town Council, Our Bury St Edmunds BID, St Edmundsbury Cathedral, and Gough Hotels.
It offers a route to market for tourism businesses in the area (our members) and aims to increase overnight stays.
Growing interest in visiting Bury St Edmunds is reflected in the brand’s own marketing figures. Since it launched in September 2017, Bury St Edmunds and Beyond has seen a rise of 264% in the number of visitors to the official tourism website from 139,737 to 508,145 thanks to regional and national marketing. In addition, the value of tourism to the local economy has risen by £6.3million since Bury St Edmunds and Beyond launched in 2017.
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