Back to Blogs
Discover
New Tourism Brand Launched
Bury St Edmunds and Beyond, the town’s new official tourism brand, launched today (Monday 18 September) to boost visitor numbers and overnight stays.
New Tourism Brand for Bury St Edmunds
Bury St Edmunds and Beyond, the town’s new official tourism brand, will be launched today (Monday 18 September 2017) in a bid to boost visitor numbers and overnight stays.
Behind the brand is the newly formed Bury St Edmunds Destination Management Organisation (DMO), a private sector-led, not-for-profit which will promote the town and drive visitors to its website www.burystedmundsandbeyond.co.uk to showcase all that Bury St Edmunds and surrounding area has to offer.
Tourism is big business in Bury St Edmunds with 744,000 trips a year to the town, where the value of tourism to the local economy has been calculated as more than £47million. The main aim of ‘Bury St Edmunds and Beyond’ is to increase the value of tourism in the town and the surrounding area by encouraging more overnight visitors and longer stays and offer a route to market for tourism businesses in the area.
Its introduction follows the creation of other successful DMOs across the UK including Bath Tourism Plus, Visit York and Cumbria Tourism and in Suffolk with The Suffolk Coast and All About Ipswich.
Melanie Lesser, Chairman of Bury St Edmunds and Beyond, at the launch at The Athenaeum
Sue Warren, Brand and Marketing Manager for Bury St Edmunds and Beyond, which began its pre-launch phase in April, said: “Bury St Edmunds is doing very well but we know it can be doing even better with a more coordinated approach to marketing the town as a visitor destination and as a base to explore the other fantastic towns and villages on our doorstep.
“We have award winning restaurants, a fantastic mix of 200 independent and High Street shops, over 1,000 years of heritage to explore as well as stunning parks, gardens, and historic homes on our doorstep. Bury St Edmunds really is a jewel in Suffolk’s crown and we need to tell more people about our story.”
2016 saw an increase of 3% to the value of tourism to the local economy of Bury St Edmunds. Bury St Edmunds and Beyond will now build on the past success by continuing to increase the number and duration of overnight stays and grow the value of tourism to the local economy.
Bury St Edmunds and Beyond will be working with the other Suffolk DMOs and Visit Suffolk which promotes the county, ensuring opportunities are taken up to promote the Bury St Edmunds area both nationally and internationally.
Today’s (Monday, 18 September) launch at The Athenaeum on Angel Hill, brought together a wide range of organisations who can contribute to the town’s development as a visitor destination including representatives from tourism businesses outside Bury St Edmunds.
Bury St Edmunds and Beyond has secured funding for the next three years from both the private and public-sector: St Edmundsbury Borough Council (£150k), Bury St Edmunds Town Council (£60K), Our Bury St Edmunds BID (£60K), St Edmundsbury Cathedral (£15K), Gough Hotels (£15K) and Bury In Bloom (£15K).
Additional income will be raised through membership fees. Membership for tourism-related businesses such as attractions, accommodation providers and restaurants is £95 per year and their contribution will help deliver ongoing marketing and campaigns designed to attract visitors.
For more information on Bury St Edmunds and Beyond visit www.burystedmundsandbeyond.co.uk.
Related Blogs
![Record year for The Apex and big names set to bring more visitors](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/The-Apex-interior-hero-1500x390.jpg?w=1500&h=390&auto=compress%2Cformat&fit=crop&dm=1653407478&s=e276378881204f412e9f54d69b5000d2)
News
Record year for The Apex and…
The Apex in Bury St Edmunds has seen its best year…
![Bury St Edmunds and Beyond marks National Volunteers’ Week Inspiring more people to make a difference](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Volunteers-at-Rougham-1500x390.jpg?w=1500&h=390&auto=compress%2Cformat&fit=crop&crop=focalpoint&fp-x=0.2743&fp-y=0.4659&dm=1716468437&s=86a31e037fbb87124b373d29fadd36d9)
News
Bury St Edmunds and Beyond…
Bury St Edmunds and Beyond has launched new space on…
News
Abbey Project Awarded…
The project aims to conserve and protect the ruins;…
![Bury St Edmunds Celebrates English Tourism Week](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/English-Tourism-Week-2024-1500x390.jpg?w=1500&h=390&auto=compress%2Cformat&fit=crop&crop=focalpoint&fp-x=0.4679&fp-y=0.2611&dm=1710515405&s=929b9dad317550e322915a9d46b12d78)
News
Bury St Edmunds Celebrates…
Bury St Edmunds MP, Jo Churchill, met representatives…
![Bury St Edmunds Tour Guides shortlisted for VisitEngland Tourism Superstar Award](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Bury-St-Edmunds-Tour-Guides-hero-1500x390.jpg?w=1500&h=390&auto=compress%2Cformat&fit=crop&dm=1705586887&s=63cce58982cac6f72d06eaf662356eba)
News
Bury St Edmunds Tour Guides…
Bury St Edmunds Tour Guides have been shortlisted in…
Latest news
News
Bury St Edmunds Parks awarded Green Flag Status!
Bury St Edmunds Parks awarded Green Flag status!
![Burys Best By Bike hero 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Burys-Best-By-Bike-hero-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&crop=focalpoint&fp-x=0.3452&fp-y=0.4554&dm=1720602549&s=9a9a607225afcb57e27b70aed3143ca2)
News
New Sightseeing PedalCab Rides Launched to Delight Visitors to Bury St Edmunds this Summer
Join Ecocarriers Bury St Edmunds for a Bury's Best, By Bike PedalCab rides around the town's iconic historic sights!
![Abbey gardens hero 1500x390 2024](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Abbey-gardens-hero-1500x390-2024.jpg?w=728&h=376&q=95&auto=format&fit=crop&dm=1720702975&s=6175c66b51bf48449190bb1b2d89b1c9)
News
Abbey Gardens in Top 20 Most Visited Free Attractions in England and Top in the East of England
The historic Abbey Gardens in Bury St Edmunds with the ruins of the Abbey of St Edmund is in the Top 20 most visited free attractions in England and the top free attraction in the East of…
News
Unmissable Events for Families this Summer
Whether you're heading here for a summer holiday or simply looking for a fun day out, these unmissable family events and activities are sure to keep everyone entertained!
![Theatre in The Park hero image 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Theatre-in-The-Park-hero-image-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&dm=1720428255&s=a499c13c9b8a61672deeb0e8b804fcbc)
News
Get Ready for Theatre in The Parks This Summer
The popular outdoor theatre season returns for 2024 with a new programme of performances in the beautiful Abbey Gardens and West Stow Anglo-Saxon Village.
![Bury St Edmunds Tour Guides 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Bury-St-Edmunds-Tour-Guides-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&dm=1705586876&s=862b6e66ef83e0437ac2329bae7af599)
News
Bury St Edmunds Tour Guides in the top 10% of attractions worldwide
Reviews of Bury St Edmunds Tour Guides via Tripadvisor have resulted in them being rated in the top 10% attractions worldwide, classing them as a winner in the Travellers’ Choice Awards for 2024.
![Suffolk Regiment Museum 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Suffolk-Regiment-Museum-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&dm=1716203507&s=bddc78c644c3d3ae7bcf76dd9a646667)
News
Suffolk Regiment Museum Re-Opens After Refurbishment
The Suffolk Regiment Museum has reopened its doors to visitors after an eight-month long refurbishment.
![Pickwick Afternoon Tea 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Pickwick-Afternoon-Tea-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&crop=focalpoint&fp-x=0.485&fp-y=0.5262&dm=1718272069&s=a600ffc1b248685e08a90eb5030ab358)
News
The Angel Hotel Launches a new Dickens-themed themed afternoon tea experience
The Angel Hotel launches new themed afternoon tea experience based on the life & works of Charles Dickens.
![Cathedral Gin hero 1500x390](https://bury-stedmunds.transforms.svdcdn.com/production/assets/images/Main-Images/Cathedral-Gin-hero-1500x390.jpg?w=728&h=376&q=95&auto=format&fit=crop&dm=1717754453&s=49cc6a4596077ef8a04159bf9e6f6d67)
News
Cathedral Launches Three Gins
St Edmundsbury Cathedral has partnered with Heart of Suffolk Distillery to produce three Cathedral-inspired gins.